Two colleagues sharing a laugh in a hospital hallway

About Certovance

A different kind of commercial partner.

Built by proven operators.

We founded Certovance to help extraordinary medical technologies become adopted, repeatable commercial businesses.

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What we are building

People. System. Adoption.

Certovance is an operator-led MedTech commercialization company.

We bring experienced people, an operator-built commercial system and disciplined evidence to the work of creating real-world adoption.

Founding partners

The people behind the work.

Brett Martin, Founding Partner

Brett Martin

Founding Partner

Entrepreneur and commercial operator with a global track record of bringing innovation into commercial adoption and building commercial organizations.

Terry Coutsolioutsos, Founding Partner

Terry Coutsolioutsos

Founding Partner

Commercial leader with deep experience across sales, marketing and market access, focused on building high-performing teams and driving adoption.

Chris Bohm, Founding Partner

Chris Bohm

Founding Partner

Strategic commercial operator with deep relationships across KOLs, institutions and markets, focused on opening access and accelerating adoption.

Founder experience

Built by proven operators.

80+New technologies launched
12Therapeutic markets
75+Years combined experience

Markets include coronary, peripheral, carotid, renal, heart failure, airway, biliary, thrombectomy, vascular closure and urology.

Figures reflect the career experience of the Certovance founders before Certovance, not Certovance client outcomes.

Our north star

The people stay. The technology changes. The value creation repeats and compounds.

Human adoption. Repeat business. Enterprise value.

Other ways to work with us

Join the mission.

Commercial Leaders

A bigger mission for your next chapter.

Experienced MedTech commercial operators who want to build adoption for technologies that matter.

Talk with us about joining

Strategic Partners

Explore what's next, together.

Companies interested in emerging technologies, markets and commercial partnerships.

Talk with us about partnering

Want to talk with the founders? Start a conversation